Broadcast:
We are Online and Everywhere

Expanding our advocacy means getting voices out there – our own voice, the voices of our grantee partners, and the voices of women around the world. We supercharged our reach through traditional and social media over the year, both through our merger and through strategic communications campaigns highlighting key issues affecting women on the ground.

As a result, Global Fund for Women’s social media audience grew by over 142,000 followers, with over 100,000 followers on Twitter by June 2014 (and growing!).

Key Campaigns and Media Moments Include:

San Francisco 25th Anniversary Gala: October 2013

#gfwXXV

We celebrated our 25th Anniversary with a big blast of coverage, showcasing our book, Human. Right., our timeline of the past 25 years in women’s rights, and highlights from our San Francisco gala. We shared images and quotes from the grantees we honored including a live feed from the gala, launched our Instagram channel, and received multiple local media pickups.

Safe World for Girls: February – March 2014

#GirlsDeserveBetter

Our campaign to expose and fight against violence against girls, including early and forced marriage, drove unprecedented traffic to our website and doubled our online donations for International Women’s Day. The campaign brought almost 100 new donors to the Global Fund for Women, as well as hundreds of new email subscribers and 6,000 new social followers in just a few weeks. We received thousands of comments, posts, and tweets, responding to the prompt: “I will marry when ________”.

Merger with the International Museum of Women (IMOW): March 2014

#GFWandIMOW

As two organizations fused, two audiences became one in a burst of enthusiasm from Global Fund and International Museum of Women supporters and fans. We received media placements via a Reuters news story and a blog post on Alliance, and almost 800 social posts on the merger. Tweets supporting the announcement reached over 1 million Twitter users.

Over 276 schoolgirls kidnapped in Nigeria: April 2014

#BringBackOurGirls

#BringBackOurGirls was the hashtag of April 2014. Amid all the noise about kidnapped schoolgirls in Nigeria, we posted a story quoting a Nigerian activist who has been pressuring her government to address the outrageous crimes of Boko Haram. This story generated significant attention, and attracted the notice of Madonna, who promoted Global Fund to her many millions of followers.

Helms Amendment Campaign: June – July 2014

#breakbarriers

In the summer of 2014 we partnered with the Center for Health and Gender Equity (CHANGE) to launch a petition calling on President Obama to clarify the language of the Helms Amendment, which currently prevents women who are raped in conflict from receiving abortions and other medical care. Our social reach surpassed 12.5 million people, and over 50,000 followers engaged with our campaign material. The result: over 12,000 signatures on our petition and a 30-minute meeting at the White House.